Marketing
I hold a MA in digital marketing from Full Sail University and I graduated with a liberal studies degree with a concentration in communication and marketing from Southern CT State University. I volunteered as a business mentor for small businesses with a focus on social media marketing with SCORE Fairfield County.
Video Editor
I learned video editing during my undergraduate years at Southern Connecticut State University. Due to my communication minor, I was educated via Final Cut Pro. However, this video was edited via iMovie.
E-Commerce
I currently help manage an e-commerce site powered by Shopify. Along with the designers development team, I was able to integrate a brand that consisted of over 300 products while linking to a microsite. Tracking inventory to make sure that all online products are available for order, if not in stock. Publish products to appear on our social media shops.
Event Marketing
Graphics were created in forms of postcards and sent via mail and email blast to clients who had previously purchased from this brand and similar brands. The location is provided on the sent postcard and the company logo was positioned on the lower right end corner.
Social Media Marketing
Created an in-house folder to supply images and videos for all used social media platforms including Facebook and Instagram. Pinterest products are automatically uploaded due to Shopify sync settings.
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Inserted a IG shop menu to the website so that clients who follow us can find products of interest at a easier and faster pace.
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Consulted with small business owners regarding setting a social media calendar to schedule their posts without feeling overwhelmed. Whether by following a certain theme for the month or focusing on one topic/subject.
Branding
The colors of this juice bar are black and orange. The typography associated with the logo is phosphate. Incorporating these color schemes to the menu create a consistency as they set a name for themselves as a new start-up.
